| Television Collateral KQED When San Francisco PBS station KQED needed a fast turnaround on a sales presentation for a potential partnership, the VP of Marketing called on J&J. With her experience in media and market research, Julie quickly culled the pertinent data and found the most effective story. Then, the J’s collaborated to produce a dynamic and persuasive presentation. "J&J Marketing took the framework of a distribution concept, a folder full of notes and turned it into a cohesive and effective presentation on an extremely tight deadline. Essentially, their creativity and insight turned some decent ideas into an intelligent and winning plan." - Donald Derhiem, VP of Marketing, KQED, Channel 9 and 88.5 FM
MTV Networks
With so much media competing for advertising dollars, finding a channel's story in the numbers and presenting it effectively is a challenge. As a research analyst at MTV Networks, Julie mined Nielsen and Simmons reports and other secondary data to prepare one-sheets and presentations to help the sales teams of MTV, VH-1, Nickelodeon and Nick-at-Nite land business. She also implemented a study on the college market, a critical demographic for MTV.
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